Facebook Twitter LinkedIn YouTube Pinterest
Facebook Twitter LinkedIn YouTube Pinterest

About Us

In 1960, entrepreneur Otto Bytof, with his vision and drive, opened his first realestate office, Bytof-REALTORS® in the Appleton area. His goal, "to build a bettercommunity in the place he called home!" In 1983, the company joined real estate's greatest franchise, Coldwell Banker. Five short years later, Otto retired and named his wife, Joyce, President and CEO of Coldwell Banker Bytof. In 1995, the company's name was changed to what it is today, Coldwell Banker The Real Estate Group.

As history would have it, Ed Prodehl and Mike Prodehl, Chairman and CEO of Coldwell Banker Honig-Bell, were personal friends of Otto and Joyce Bytof through their years of working together within the Coldwell Banker network. In 2015 Coldwell Banker Honig-Bell, purchased Coldwell Banker The Real Estate Group, uniting the two strong companies to become the largest Coldwell Banker Franchise Affiliate in the world.

Ed himself started his career in 1971 in a sleepy little town of Lockport Illinois, population 7,000. Building his personal business and sales over the next 10 years, Ed became the top sales associate in one of the largest counties in the country. Through the recession of the late 70's and early 80's he worked hard and in 1984 had the opportunity to purchase the company he worked for that had slipped to 2 offices and 20 agents. Ed took a chance and put every commission he earned back into growing this $20 Million dollar company. Through internal success and many acquisitions, the company has flourished to over 1,300 agents, 53 offices and nearly $3 Billion dollars in real estate sales per year today.

With the assistance of a great leadership team and support staff in place, our outstanding agents are able to continue to provide the unparalleled service that this company was built on, one transaction at a time!

NATIONAL REACH, LOCAL FOCUS

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 85,000 sales associates and brokers working in nearly 3,100 offices in 51 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site www.coldwellbanker.com for smart phones, the first to create a iPhone application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

FULL SERVICE

We simplify the complex process of home buying and selling by integrating all the real estate services you need before, during and after your move. We’ll connect you with our trusted service partners for mortgage lending, title and escrow and home warranty.

EXCEPTIONAL AGENTS

Our highly trained agents and helpful support team provide superior market knowledge and matchless expertise.  The Real Estate Group offers its agents continuous education programs and offers state of-the-art technology to further assist their client’s search.

ONLINE ANYTIME

On average, over 160,000 unique visitors check out www.ColdwellHomes.com EACH MONTH.  Our website features unlimited searching capability of most properties listed in the local multiple listing service, unique mapping capabilities and it contains complete property profiles and photos of thousands of homes throughout northeast and central Wisconsin. The site also contains unlimited photos, aerial view of the property, unlimited descriptions, maps that show every business park and school around the home, community information and important documents like floor plans, inclusions, bylaws, well reports & more!  You can also learn more about our individual, highly trained sales professionals and their experience.

ColdwellHomes.com is your one-stop shop for almost any type of real estate and we’ve got sales professionals that fit your needs.

Every property is also listed with www.ListHub.com, the real estate industry's premier network for listing distribution.  What that means to you is that not only do you get the exposure on our website, but properties are also listed with over 40 national companies and a network of over 330 websites.  There are also seller and agent reports so you can track the searches.

MARKETING EXPOSURE

When you list your home with The Real Estate Group, your home is advertised EVERY DAY until it’s SOLD!  From extensive local online, newspaper, magazine, radio, television and billboard advertising campaigns to our comprehensive website, your home is in the best, most qualified hands.  Find out why we are The Real Advantage!