Michelle Plass
Mobile: (920) 858-6681
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Appleton - Lynndale
1050 N. Lynndale Dr., Appleton, WI 54914

Your Fox Cities Real Estate Professional

Value of a GRI Designation

 The Graduate, REALTOR® Institute (GRI) symbol is the mark of a real estate professional who has made the commitment to provide a high level of professional services by securing a strong educational foundation.

Buying property is a complex and stressful task. In fact, it's often the biggest single investment you will make in your lifetime. At the same time, real estate transactions have become increasingly complicated.

New technology, laws, procedures and the increasing sophistication of buyers and sellers requires real estate practitioners to perform at an ever-increasing level of professionalism.

GRI designees:
•Have pursued a course of study that represents the minimum common body of knowledge for progressive real estate professionals.
•Have developed a solid foundation of knowledge and skills to navigate the current real estate climate—no matter what its condition.
•Are recognized nationally.
•Act with professionalism and are committed to serving their clients and customers with the highest ethical standards.

An ABR® Is Your Advocate When Buying a Home

Buying a house is nothing like the real estate TV shows.

Typically, buyers look at about 10 houses before making a decision—not three. More importantly, there are a myriad of issues that pop up along the way.

It would help to have someone you can trust to help navigate the process. An Accredited Buyer’s Representative (ABR®) is your ace in the hole when buying a home.

An ABR® is not just a REALTOR® with a group of letters behind the name: An ABR® is a specialized practitioner who has demonstrated a commitment to working with buyers.

To become an ABR®, a REALTOR® must first show successful completion of five transactions representing the buyer. A REALTOR® also must complete two courses, including the designation’s core course which teaches agents buyer representation, negotiation strategies, and best practices and procedures between contract and closing.

ABRs® are trained to work as hard for the buyer as the listing agent does for the seller. When every dollar of a purchase price counts, it pays to have someone trained to negotiate the price, terms and conditions to your advantage: Only a buyer’s agent can do that for you.

As a home buyer, you should be represented. A buyer’s agent, particularly an ABR®, forms a contractual relationship with a client; it’s the same relationship that a seller has when signing a listing agreement with an agent. Just as the listing agent can’t disclose her seller’s bottom line, an ABR® cannot disclose her client’s maximum.

That means an ABR® works to keep your information confidential and provides counseling that works to your advantage—not the seller’s. Unless you sign a buyer agency agreement, you are at the mercy of the seller.

While any agent can represent a buyer, not all buyer’s agents have the experience and dedication of an ABR®. There are many benefits to establishing a written relationship with your ABR®. With a signed buyer agency agreement, you become a client and therefore have certain rights:
•An ABR® must tell you all she knows about the seller.
•An ABR® must keep your information confidential.
•An ABR® must negotiate on your behalf.
•An ABR® must attempt to solve problems to your advantage and satisfaction.
•An ABR® must pay full attention to your needs and focus housing choices to your specifications.

If you are a general customer (someone who has no written agency relationship), your interests are subordinate to the seller’s. In this circumstance, the seller comes first:

The agent will keep all information she knows about the seller confidential, because the seller has a written agreement and the agent owes the seller a fiduciary responsibility.

The agent will provide only price information that supports the seller’s listing price.

The agent will negotiate on behalf of the seller.

The agent will attempt to solve problems to the seller’s satisfaction. Her job is to protect the seller.

Every state has different laws pertaining to agency relationships. It’s best to have a meeting with your agent to ask questions about your rights and your agent’s role in the buying process.

The best way to be certain your interests are represented is to sign a buyer agency agreement with a trained buyer’s rep: an Accredited Buyer’s Representative (ABR®).

Why Use a CRS

You’ve heard it many times. “The purchase of a home is one of the most important decisions you’ll make in your lifetime.”  In today’s market, selling a home is equally important—getting the most out of your investment.  So whether buying or selling, you want a specialist—a residential specialist. Someone who understands the complexities of the housing market, how to best position your interests, and someone who will get to know you and what you want from the transaction. You want success. You want a Certified Residential Specialist.

CRS Success

Certified Residential Specialist (CRS) agents have proven record of success—3X success, in fact. Compared to the average REALTOR®, CRS agents have been in the business nearly three times longer, have three times the number of annual transactions, and generate three times the amount of gross sales.


No Coincidence

There’s no coincidence when it comes to CRS success. CRS agents must meet stringent education and experience requirements. That’s why only 3% of REALTORS® are Certified Residential Specialists. CRS agents are dedicated professionals. They work to ensure success for their home-buying and selling clients by tapping into their superior training, exceptional professional referral network, and timely and cutting edge industry resources.

Make the Right Choice…Choose Success

CRS agents made the right choice when deciding to become a Certified Residential Specialist. Now it’s your turn. Make your first home-buying or selling decision be to work with a member of the Council of Certified Residential Specialists.

Specialties: First Time Buyers, Residential, Move-Up Home, Land, Relocation, Retirement, Investment, Country Property, Acreage, New Construction